LICE can easily be performed on an excel sheet. Working out the right strategy can be simpler than you previously thought. The higher the points, the better the quality of the lead.ĭetermine the right marketing channel mix using templates You can differentiate leads based on knowledge level, too - for example, experienced users might engage with your tool easier, and beginners, on the other hand, might need to be educated. For example, a lead from the "request a demo" page converts a thousand times better than a page on which users can download your free ebook. Different marketing channels deliver different quality leads. Your marketing strategy could easily underdeliver if you focus only on the number of leads. ![]() Lead Quality - you should look behind the numbers. This method works with two values and two effort criteria to score.īut, the only thing you need to do is rank these criteria on the same scale, e.g., 1-10 or T-Shirt size scale. This one does a great job when a marketing team needs to test brand new channels, and we have to thank Baremetrics for introducing this solid method. If you're looking for an easier method, you'll like the LICE method. If the weighted scoring feels a bit complicated at first, don't worry. The predefined weights of the four criteria are equivalent by default, but you can modify them anytime. This method is called weighted scoring because the impact of each criterion can mean that they rank differently. When scoring the criteria, airfocus shows an overall score as a result of the ranking process. You can change the weighting at any time to adapt it to your specific needs. ģ0% x Lead Generation + 20% x Brand Awareness + 25% x Project Hours + 25% x Costs = Weighted Score Find out more about the weighted scoring method. Where "w" refers to the weight of criteria, and "C" refers to the criteria. W1 x C1 + w2 x C2 + … wn x Cn = Weighted Score ![]() This method calculates the score by using the following formula: Therefore the time period within which the ideas should be ranked is crucial.Ĭosts - not only is the team's capacity limited the budget could also be tight, so monetizing ideas is vital too. Project days - a marketing team's capacity is limited and highly valuable. By using the predefined T-Shirt sizes (S - M - L - XL), as shown below, this ranking is super-easy to find out. You probably can't estimate all the leads you will get, but you can rank the potential number of leads on a scale of 1 to 10.īrand awareness - don't be scared to e put a score on brand awareness. Lead generation - you can score an idea on how effective it can be at generating leads. This method ranks your ideas based on predefined criteria, i.e., your current core marketing goals.
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